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- Sales Rank: #5386253 in Books
- Published on: 1970
- Binding: Paperback
- 276 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
Great book for practical sales techniques especially for insurance salesmen
By Amazon Customer
Great book for practical sales techniques especially for insurance salesmen. It's not a boring text book full of tricks nor is it some fictitious pile of crap. Bettger went through a lot, took so many hits to his ego, then finally became numb to rejections and set backs- focusing on the positives in his life which granted him phenomenal success. He also has some interesting encounters with some of the world's greatest. Yes, this normal guy, so focused and determined earned the respect of some of the world's elite. Read on. You'll enjoy.
2 of 2 people found the following review helpful.
Classic
By Ant Blair
The more of these "old school" books on advertising and sales I read the more I chuckle. As Solomon says, "There is nothing new under the sun." These "new school gurus" are doing nothing more than regurgitating these classics as their own ideas. Seems to me better reading comes from the early to mid 1900s. The writing is much more sincere and candid.
All that said, I liked reading this book. A lot of good principles and true stories packed in a half a day read. This is the best book on sales I have ever read. Solid non-gimmicky sales tactics that can be applied with success today. An additional bonus of some Dale Carnegie thrown in the mix was a pleasant surprise.
If you are starting out or struggling in sales read this book.
4 of 4 people found the following review helpful.
Lots of straightforward selling wisdom
By Mattie Engler
This book is direct and to the point, easy to understand and touches on a lot of wisdom, without clouding the issues.
It was written long ago, but is so well written that it is totally applicable in today's world. Because it was written long ago, it doesn't touch on any of the new tools we use for selling ( and for just about everything else), but the wisdom behind can be applied to great use in deciding how to use new technologies to your advantage. In the end, computers don't sell, people sell. The people who are behind creating websites, behind the emails and Skype calls, posting pictures on Instagram and Twitter.
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